{"id":9095,"date":"2021-09-13T07:24:55","date_gmt":"2021-09-13T07:24:55","guid":{"rendered":"https:\/\/www.imegcorp.com\/resources\/blog\/embodied-carbon-in-the-crosshairs-of-designers-bill-gates-and-girl-scouts\/"},"modified":"2021-12-10T16:54:54","modified_gmt":"2021-12-10T16:54:54","slug":"embodied-carbon-in-the-crosshairs-of-designers-bill-gates-and-girl-scouts","status":"publish","type":"post","link":"https:\/\/www.imegcorp.com\/insights\/blog\/embodied-carbon-in-the-crosshairs-of-designers-bill-gates-and-girl-scouts\/","title":{"rendered":"Podcast | Embodied Carbon in the Crosshairs of Designers, Bill Gates, and Girl Scouts"},"content":{"rendered":"<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=2mkbw-10db11d-pb&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=auto&amp;btn-skin=3&amp;multiple_size=480&amp;square_size=300&amp;order=episodic&amp;filter=all&amp;limit=10&amp;season=all&amp;tag=all\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p>In the first of a series on sustainability strategies of the future, IMEG Director of Sustainability Adam McMillen discusses embodied carbon. \u201cWe have pretty much figured out how to reduce operational carbon,\u201d he says. \u201cNow the AEC industry is ready for the next step \u2014 reducing embodied carbon in steel, concrete, and wood.\u201d Getting these materials to a construction site requires extraction or harvesting, processing, and transportation \u2014 each of which requires energy, mostly from burning fossil fuels, which in turn releases CO<sub>2<\/sub>. These emissions combined make up the carbon footprint, or the embodied carbon, of a material. \u201cPeople in the industry and elsewhere are really starting to get it,\u201d says McMillen, who counts Bill Gates and Wisconsin Girl Scouts among those who are helping to spread the word. Learn more in this 15-minute podcast.<\/p>\n<p><em>Also in this series:<\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/www.imegcorp.com\/resources\/blog\/the-chiller-reality-your-mep-equipment-is-full-of-embodied-carbon\/\" target=\"_blank\" rel=\"noopener\">\u201cThe Chiller Reality: Your MEP Equipment is Full of Embodied Carbon\u201d<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.imegcorp.com\/resources\/blog\/cold-climate-electrification-a-path-toward-clean-heating\/\" target=\"_blank\" rel=\"noopener\">\u201cCold Climate Electrification: A Path Toward \u2018Clean\u2019 Heating\u201d<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.imegcorp.com\/resources\/blog\/call-in-the-reserves-thermal-energy-storage-to-the-rescue\/\" target=\"_blank\" rel=\"noopener\">\u201cCall in the Reserves: Thermal Energy Storage to the Rescue\u201d<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.imegcorp.com\/resources\/blog\/battery-storage-clean-energy-for-a-rainy-day-and-peak-demand-relief\/\" target=\"_blank\" rel=\"noopener\">\u201cBattery Storage: Clean Energy for a Rainy Day \u2014 and Peak Demand Relief\u201d<\/a><\/em><\/li>\n<li><a href=\"https:\/\/www.imegcorp.com\/resources\/blog\/5-steps-to-begin-the-process-of-decarbonizing-your-building\/\" target=\"_blank\" rel=\"noopener\"><em>&#8220;Five Steps to Begin the Process of Decarbonizing Your Building&#8221;<\/em><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In the first of a series on sustainability strategies of the future, IMEG Director of Sustainability Adam McMillen discusses embodied carbon.<\/p>\n","protected":false},"author":5,"featured_media":9097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[3,271,1],"tags":[],"acf":[],"yoast_head":"\n<title>Podcast | Embodied Carbon in the Crosshairs of Designers, Bill Gates, and Girl Scouts - IMEG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imegcorp.com\/insights\/blog\/embodied-carbon-in-the-crosshairs-of-designers-bill-gates-and-girl-scouts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast | Embodied Carbon in the Crosshairs of Designers, Bill Gates, and Girl Scouts - IMEG\" \/>\n<meta property=\"og:description\" content=\"In the first of a series on sustainability strategies of the future, IMEG Director of Sustainability Adam McMillen discusses embodied carbon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.imegcorp.com\/insights\/blog\/embodied-carbon-in-the-crosshairs-of-designers-bill-gates-and-girl-scouts\/\" \/>\n<meta property=\"og:site_name\" content=\"IMEG\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-13T07:24:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-10T16:54:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.imegcorp.com\/wp-content\/uploads\/2021\/09\/Cement-trucks-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taryn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.imegcorp.com\/#website\",\"url\":\"https:\/\/www.imegcorp.com\/\",\"name\":\"IMEG\",\"description\":\"Design Consulting Firm\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.imegcorp.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.imegcorp.com\/insights\/blog\/embodied-carbon-in-the-crosshairs-of-designers-bill-gates-and-girl-scouts\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.imegcorp.com\/wp-content\/uploads\/2021\/09\/Cement-trucks-scaled.jpeg\",\"contentUrl\":\"https:\/\/www.imegcorp.com\/wp-content\/uploads\/2021\/09\/Cement-trucks-scaled.jpeg\",\"width\":2560,\"height\":1920,\"caption\":\"Heavy mixer concrete trucks waiting for to be loaded on the concrete mixing and batching factory. 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