{"id":6025,"date":"2020-10-05T14:59:09","date_gmt":"2020-10-05T14:59:09","guid":{"rendered":"https:\/\/www.imegcorp.com\/?p=6025"},"modified":"2020-10-05T15:42:42","modified_gmt":"2020-10-05T15:42:42","slug":"the-healthcare-digital-front-door-make-sure-yours-is-open-and-engaging","status":"publish","type":"post","link":"https:\/\/www.imegcorp.com\/insights\/blog\/the-healthcare-digital-front-door-make-sure-yours-is-open-and-engaging\/","title":{"rendered":"The healthcare digital front door: Make sure yours is open and engaging"},"content":{"rendered":"<p><span data-contrast=\"auto\">By Corey Gaarde<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ease, convenience, and timely access to healthcare providers and information is more important than ever as a result of COVID-19 and the need for social distancing. Case in point: The number of telehealth appointments grew by more than 50 percent at the start of the pandemic, leading researchers to project that\u00a0<\/span><a href=\"https:\/\/www.cnbc.com\/2020\/04\/03\/telehealth-visits-could-top-1-billion-in-2020-amid-the-coronavirus-crisis.html\"><span data-contrast=\"none\">virtual healthcare interactions could exceed 1 billion<\/span><\/a><span data-contrast=\"auto\">\u00a0by the end of the year.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As a result, healthcare systems are racing to engage with patients through new and innovative ways \u2013 including the digital front door.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A digital front door guides and engages patients and others whether they physically enter a hospital or clinic or not. A small sample of the components could include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">The healthcare system\u2019s website, mobile app, and in-app messaging<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Portal to medical record information or EMR<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Virtual care\/telehealth visits<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Appointment scheduling<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Automated health assessments<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Integrated wellness wearables tied to their health record<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Wayfinding<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Tools that simplify a patient\u2019s registration and admittance<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Concierge level experiences allowing patients to order meals or control their room\u2019s entertainment, education, HVAC, lights, shades, etc.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">And while traditionally it has been the physical front door of a hospital or a clinic that welcomed patients and visitors with receptionists and signage to guide them where they needed to go, the digital front door enhances this guidance william Hill Live Casino gamesby providing easier access to parking; personalized wayfinding via digital signage; geo-fencing to alert staff of their presence on campus before they reach reception; all while integrating with their digital health information for seamless care and an improved experience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As COVID-19 continues to change the landscape of healthcare technology, hospitals should remember that their digital front door strategy is not about the technology, rather about the experience. To create a successful digital front door experience, healthcare systems should include the following actions:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Identify a champion.<\/span><\/b><span data-contrast=\"auto\">\u00a0Leadership support is paramount when embarking on a new or even enhanced strategy, especially when it impacts the brand and the experience. The strategy\u2019s champion \u2013 potentially a chief experience officer, chief quality officer, chief marketing officer, or even patient\/community liaison \u2013 needs to lead the effort and partner with IT to ensure the broad goals of the organization are aligned and scope and resources are managed.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Engage the right players.\u00a0<\/span><\/b><span data-contrast=\"auto\">It is important to gain perspective and input from various departments and the patient community (or advocacy group) in the planning and execution of the digital front door. The strategy should be both public facing and internal facing. Caregivers, support staff, marketing\/PR, business development, vendors, patients, families, and the community can all interact through the platform and all should have a voice in its development.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Establish a vision.\u00a0<\/span><\/b><span data-contrast=\"auto\">A digital front door strategy can and should be transformative.\u00a0 As noted in the Becker\u2019s Health IT article,\u00a0<\/span><a href=\"https:\/\/www.beckershospitalreview.com\/digital-transformation\/10-big-advancements-in-healthcare-tech-during-the-pandemic.html\"><span data-contrast=\"none\">10 big advancements in healthcare tech during the pandemic<\/span><\/a><span data-contrast=\"auto\">, \u201cMany now see their \u2018digital front door\u2019 as the first impression potential patients have of their health system, and their online experience can make or break their reputation.\u201d\u00a0 Before choosing technologies, then, it is critical to collaborate on creating a vision that includes focused experiences and workflows, targeted outcomes, key milestones, and a phased approach.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Technology should never replace personal william Hill Live Casino gamesinteraction when providing healthcare services but rather enhance the experience. Determining who will lead the effort and establishing the vision and goals for your organization and patient care community is just the beginning of your digital journey. The future opportunities are endless.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">By taking the time to ensure your digital front door is engaging and easy to use, you will be successful in empowering and enabling all who encounter your healthcare system.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ease, convenience, and timely access to healthcare providers and information is more important than ever as a result of COVID-19 and the need for social distancing. Read more.<\/p>\n","protected":false},"author":5,"featured_media":6030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[3,211],"tags":[],"acf":[],"yoast_head":"\n<title>The healthcare digital front door: Make sure yours is open and engaging - IMEG<\/title>\n<meta name=\"description\" content=\"Ease, convenience, and timely access to healthcare providers and information is more important than ever as a result of COVID-19 and the need for social distancing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imegcorp.com\/insights\/blog\/the-healthcare-digital-front-door-make-sure-yours-is-open-and-engaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The healthcare digital front door: Make sure yours is open and engaging - 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