{"id":9106,"date":"2021-09-13T14:57:17","date_gmt":"2021-09-13T14:57:17","guid":{"rendered":"https:\/\/www.imegcorp.com\/?post_type=news_events&p=9106"},"modified":"2021-09-13T14:57:17","modified_gmt":"2021-09-13T14:57:17","slug":"embodied-carbon-in-the-crosshairs-on-imeg-podcast","status":"publish","type":"news_events","link":"https:\/\/www.imegcorp.com\/news_events\/embodied-carbon-in-the-crosshairs-on-imeg-podcast\/","title":{"rendered":"Embodied carbon in the crosshairs on IMEG podcast"},"content":{"rendered":"

IMEG Director of Sustainability Adam McMillen discusses embodied carbon in the first of an IMEG podcast series on sustainability strategies of the future.<\/p>\n

\u201cWe have pretty much figured out how to reduce operational carbon,\u201d says McMillen. \u201cNow the AEC industry is ready for the next step \u2014 reducing embodied carbon in steel, concrete, and wood.\u201d Getting these materials to a construction site requires extraction or harvesting, processing, and transportation \u2014 each of which requires energy, mostly from burning fossil fuels, which in turn releases CO2. These emissions combined make up the carbon footprint, or the embodied carbon, of a material.<\/p>\n

\u201cPeople in the industry and elsewhere are really starting to get it,\u201d says McMillen, who counts Bill Gates and Wisconsin Girl Scouts among those who are helping to spread the word. Learn more in this 15-minute podcast.<\/p>\n

Listen to the podcast.<\/a><\/p>\n","protected":false},"featured_media":9097,"template":"","meta":{"_links_to":"","_links_to_target":""},"acf":[],"yoast_head":"\nEmbodied carbon in the crosshairs on IMEG podcast - IMEG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imegcorp.com\/news_events\/embodied-carbon-in-the-crosshairs-on-imeg-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embodied carbon in the crosshairs on IMEG podcast - IMEG\" \/>\n<meta property=\"og:description\" content=\"IMEG Director of Sustainability Adam McMillen discusses embodied carbon in the first of an IMEG podcast series on sustainability strategies of the future. \u201cWe have pretty much figured out how to reduce operational carbon,\u201d says McMillen. \u201cNow the AEC industry is ready for the next step \u2014 reducing embodied carbon in steel, concrete, and wood.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.imegcorp.com\/news_events\/embodied-carbon-in-the-crosshairs-on-imeg-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"IMEG\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.imegcorp.com\/wp-content\/uploads\/2021\/09\/Cement-trucks-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.imegcorp.com\/#website\",\"url\":\"https:\/\/www.imegcorp.com\/\",\"name\":\"IMEG\",\"description\":\"Design Consulting Firm\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.imegcorp.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.imegcorp.com\/news_events\/embodied-carbon-in-the-crosshairs-on-imeg-podcast\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.imegcorp.com\/wp-content\/uploads\/2021\/09\/Cement-trucks-scaled.jpeg\",\"contentUrl\":\"https:\/\/www.imegcorp.com\/wp-content\/uploads\/2021\/09\/Cement-trucks-scaled.jpeg\",\"width\":2560,\"height\":1920,\"caption\":\"Heavy mixer concrete trucks waiting for to be loaded on the concrete mixing and batching factory. Deficiency of concrete and sand formed a queue for loading at the building materials factory.\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.imegcorp.com\/news_events\/embodied-carbon-in-the-crosshairs-on-imeg-podcast\/#webpage\",\"url\":\"https:\/\/www.imegcorp.com\/news_events\/embodied-carbon-in-the-crosshairs-on-imeg-podcast\/\",\"name\":\"Embodied carbon in the crosshairs on IMEG podcast - IMEG\",\"isPartOf\":{\"@id\":\"https:\/\/www.imegcorp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.imegcorp.com\/news_events\/embodied-carbon-in-the-crosshairs-on-imeg-podcast\/#primaryimage\"},\"datePublished\":\"2021-09-13T14:57:17+00:00\",\"dateModified\":\"2021-09-13T14:57:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.imegcorp.com\/news_events\/embodied-carbon-in-the-crosshairs-on-imeg-podcast\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.imegcorp.com\/news_events\/embodied-carbon-in-the-crosshairs-on-imeg-podcast\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.imegcorp.com\/news_events\/embodied-carbon-in-the-crosshairs-on-imeg-podcast\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.imegcorp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Embodied carbon in the crosshairs on IMEG podcast\"}]}]}<\/script>\n","yoast_head_json":{"title":"Embodied carbon in the crosshairs on IMEG podcast - IMEG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.imegcorp.com\/news_events\/embodied-carbon-in-the-crosshairs-on-imeg-podcast\/","og_locale":"en_US","og_type":"article","og_title":"Embodied carbon in the crosshairs on IMEG podcast - IMEG","og_description":"IMEG Director of Sustainability Adam McMillen discusses embodied carbon in the first of an IMEG podcast series on sustainability strategies of the future. \u201cWe have pretty much figured out how to reduce operational carbon,\u201d says McMillen. \u201cNow the AEC industry is ready for the next step \u2014 reducing embodied carbon in steel, concrete, and wood.\u201d","og_url":"https:\/\/www.imegcorp.com\/news_events\/embodied-carbon-in-the-crosshairs-on-imeg-podcast\/","og_site_name":"IMEG","og_image":[{"width":2560,"height":1920,"url":"https:\/\/www.imegcorp.com\/wp-content\/uploads\/2021\/09\/Cement-trucks-scaled.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.imegcorp.com\/#website","url":"https:\/\/www.imegcorp.com\/","name":"IMEG","description":"Design Consulting Firm","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.imegcorp.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.imegcorp.com\/news_events\/embodied-carbon-in-the-crosshairs-on-imeg-podcast\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.imegcorp.com\/wp-content\/uploads\/2021\/09\/Cement-trucks-scaled.jpeg","contentUrl":"https:\/\/www.imegcorp.com\/wp-content\/uploads\/2021\/09\/Cement-trucks-scaled.jpeg","width":2560,"height":1920,"caption":"Heavy mixer concrete trucks waiting for to be loaded on the concrete mixing and batching factory. 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